About LEAP
Introducing the path LAWFIRM LEAP has taken and the values it pursues.
Corporate Identity
Navy of Trust,
Gold of Service
Symbolizing the initial consonants ‘ㄷ’ and ‘ㅇ’ of LEAP, the diagonal arrangement that appears to leap beyond the frame embodies the ideals of LAWFIRM LEAP.
01 / Point Color
Belief
Navy
The primary color of LEAP, expressing trust and formality. Applied first to logos, headings, and buttons, it achieves the most stable contrast with white text at 14.3:1.
- HEX
- #1C2C58
- RGB
- 28 44 88
- On
- WHITE
02 / Base Color
Prime
Gold
A color representing premium service for clients. Used for lines, accents, and emphasis elements; text should only be set in this color at 18px or larger, or 14px Medium or larger.
- HEX
- #A08876
- RGB
- 160 136 118
- On
- NAVY
03 / Support Color
Support
Gray
A neutral color used for fills and dividing lines. It passes for body text with navy text at 5.0:1, but should not be used with white text, which only reaches 2.7:1.
- HEX
- #9C9D9E
- RGB
- 156 157 158
- On
- NAVY
04 / Text Color
Doyak
Ink
The primary color for body text. An ink tone is used instead of pure black so the screen does not appear harsh when placed alongside navy and gold.
- HEX
- #464545
- RGB
- 70 69 69
- On
- WHITE
Usage
Four Rules to Follow
- 01Clear Space
Maintain a minimum clear space of 1/4 the height of the symbol, and place no graphic elements within it.
- 02Background
Use the solid color below 30% lightness, white between 30–70%, and white or the gold signature above 70%.
- 03Proportion
Do not arbitrarily alter the aspect ratio, angle, or letter spacing; enlarge or reduce the provided original file as is.
- 04Color
Do not fill the logo with any color other than the four designated colors. If a single color is needed, use navy or white.
